If the advertising industry had a food triangle, it would be prone to flipping on it’s head – just like the social lives and gym schedules of ad folk.

In the most extreme of times it is the advertising worker whose health bears the brunt of making the work. And while some agencies bring in a weekly masseuse, and others offer bowls of nuts peppered with anti-oxidant laden goji berries – it is the health of the ad worker that is often expensed.

After a hellish week of work the first refuge often sought is fifty million beers followed by 12 hours spooning a half-eaten kebab. Something, at some point, has to give. And it’s better for everyone if it’s not a vital organ.

So comrades, like most things in the great game of advertising, if you want something you’ve got to take it for yourself. And if you want creative glory you’re going to have to give a pound of flesh – but for your sake just make sure it’s grain-fed, hand massaged and free radical free.

Illustration by Peter Petrovic.